IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the residents and businesses operating in [company location] looking to plan and organize the best celebrations and company events for its clients.
The area we serve is affluent and has the disposable income/profits required to demand our services.
The precise demographics of the town in which our business is based are as follows:
|Target Population by Age Group|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
We will primarily target the following four customer segments:
- Young Couples: The majority of the city’s population consist of young working couples who can be potential clients for weddings and engagement parties.
- New Parents: We can organize small and intimate baby showers and gender reveal events for new parents.
- Families: The company can cater to birthday parties and any other events where families get together and make memories.
- Businesses: Businesses often need assistance in organizing conferences, holiday parties, and other events. We aim to be the company that businesses look to to help plan for events and parties.