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Event Planning Business Plan Template [2021 Updated]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the residents and businesses operating in [company location] looking to plan and organize the best celebrations and company events for its clients.

The area we serve is affluent and has the disposable income/profits required to demand our services.

The precise demographics of the town in which our business is based are as follows:

 WilmetteWinnetka
Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

We will primarily target the following four customer segments:

  • Young Couples: The majority of the city’s population consist of young working couples who can be potential clients for weddings and engagement parties.
  • New Parents: We can organize small and intimate baby showers and gender reveal events for new parents.
  • Families: The company can cater to birthday parties and any other events where families get together and make memories.
  • Businesses: Businesses often need assistance in organizing conferences, holiday parties, and other events. We aim to be the company that businesses look to to help plan for events and parties.
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