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Event Planning Business Plan Template [2021 Updated]

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II. Company Overview


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a start-up company that specializes in organizing and planning events, from small and intimate occasions to big and grand gatherings. It offers a variety of services such as venue booking and design, catering services, floral, menu planning and more. It also accommodates personal requests from clients and makes sure that everything turns out exactly as the client expects.

With its vast network of connections with event suppliers and highly skilled and talented team, [Company Name] is able to provide affordable and excellent services without compromising the overall experience of its guests and clients.

[Company Name]’s History

The company was found by [Founder’s Name] along with a couple of her friends [Name1] and [Name 2]. They were interns at one of the event companies in the city and then began working in the industry, shortly after.

In [year], [Founder’s Name] decided to start her own events planning firm. She then got in touch with [Name 1] and [Name 2], and pitched them the idea of building a company together. With [Founder’s Name]’s outstanding business record, the two were convinced that they can make this dream into a reality.

It was only until [Month, Year] that the company was legally registered. Currently, they are still building an office at [Location], but operations are ongoing via online calls or home/outdoor meetings.

[Company Name]’s Products/Services

Below is [Company Name]’s initial list of services:

  • Organizing corporate events and meetings
  • Organizing weddings and special occasions
  • Provide logistics for big and small events
  • Design events
  • Professional photography and videography
  • Provide professional catering services and professional host/emcee
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