V. Competitive Analysis
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Direct & Indirect Competitors
The following companies offer extensive beverage distribution services locally and therefore provide either direct or indirect competition to our business:
Williams County Beverage Distribution
Williams County Beverage Distribution has been a major beverage distributor for the county since 1975. It is a county-wide distribution service that distributes non-alcoholic beverages, such as sodas, fruit juices, and sparkling waters. Because of Williams County Beverage Distribution, many restaurants and bars are able to serve local non-alcoholic drinks for local residents to enjoy.
Since Williams County Beverage Distribution only distributes non-alcoholic drinks, they will only be a competitor for this sector of our business. They also only deliver to restaurants and bars, so many of their clients may be eager to work with a distribution company that delivers to grocery stores as well.
Local Hops Distribution
Local Hops Distribution is specifically a beer distribution company that has operated since 2012. It distributes the most famous local beers to restaurants, bars, and local grocery stores. Because of Local Hops Distribution’s services, many breweries have exploded in popularity, which in turn has created a higher demand for Local Hops’ distribution services.
Though we expect Local Hops Distribution to continue to thrive, it will only compete with us in the beer sector. However, in recent years Local Hops has been much pickier about which new manufacturers they partner with, providing us with many potential new clients who need distribution services.
Bridge City Wine
Bridge City Wine is a wine distributor that operates solely in [location]. They distribute wines made within a 20-mile radius to stores and bars located specifically in [location]’s city limits. They distribute all kinds of wine across a dozen local brands.
Though Bridge City Wine will continue to thrive, we will only see competition with them in the wine sector. They also only work with about a dozen wine manufacturers, meaning that many other brands will be eager to utilize our services.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include the following:
- Client-oriented service: [Company Name] will have 24/7 customer service and a strong team to fully cater to our clients’ needs.
- Management: [Founder’s Name] has been extremely successful working in the industry and will be able to use his previous experience to provide the best sales and customer service experience. His unique qualifications will serve customers in a much more sophisticated manner than [Company Name]’s competitors.
- Relationships: [Founder’s Name] knows many of the local leaders, business managers, and other influencers within [location]. With his [X] years of experience and good relationships with business leaders in the area, he will be able to develop an initial client base.
