II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name] is a new beverage distribution company that operates in [location]. Our company will distribute various beverage products from local manufacturers to restaurants, bars, and retailers. Some of the products we distribute include wine, beer, soda, and bottled water. Our region has a thriving beverage industry, so our company will be a huge asset to small and local beverage manufacturers looking to distribute their products in retail stores.
[Company Name] is headed by [Founder’s Name], who graduated from [University] with a degree in Business Administration. Prior to starting [Company Name], [Founder’s Name] worked as an operations manager at a distribution company for [X] years. While his former employer distributed products for a variety of industries, [Founder’s Name] has had a passion to create a company that specifically partners with local beverage manufacturers. However, during his career, he was able to learn all aspects of the industry that will prove invaluable to our niche business.
[Company Name]’s History
[Founder’s Name] incorporated [Company Name] as an S-corporation on [date of incorporation]. The company is currently being run from [Founder’s Name]’s home but will move to the warehouse once it is built and furnished.
Upon incorporation, [Company Name] was able to achieve the following milestones:
- Found a location to build a warehouse and hired a construction company
- Developed the company’s name, logo, and website located at [website]
- Determined equipment and fixture requirements
- Identified required vehicles and machinery
- Began recruiting key employees
[Company Name]’s Products/Services
[Company Name] will distribute various beverages from manufacturers to local businesses and retailers. Some of the products we will distribute include:
- Beer
- Wine
- Soda
- Fruit Juices
- Bottled Water
- Sparkling Water
We will purchase large quantities of these products directly from the manufacturers for a negotiated cost and then resell them to retailers for a moderate profit.
