VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Client-focused distribution services that treat each client individually and get the job done right the first time
- Service built on long-term relationships
- Thorough knowledge of our clients and their varying needs
Promotions Strategy
[Company Name] expects its target market to be beverage manufacturers operating within 20 miles of [location]. [The Company’s] promotions strategy to reach these businesses includes:
Website/SEO
[Company Name] will develop a professional website that showcases pictures of the warehouse and the products we distribute. It will also invest in SEO so that the company’s website will appear at the top of search engine results.
Social Media
[Founder’s Name] will create the company’s social media accounts and invest in ads on all social media platforms. The company will use targeted marketing to appeal to our target demographics.
Publications
[Company Name] will announce its launch several weeks in advance through publicity pieces in multiple newspapers and relevant publications. Regular advertisements will run to maintain exposure to relevant markets.
Commuter Advertising
We will drive attention toward [Company Name] by renting billboard ad spaces along routes or highways that hold heavy traffic. Advertising on heavily traveled commute routes is an opportunity to alert large numbers of businesses of our opening.
Client Referral Programs
[Company Name] will create an aggressive client referral program that gives discounts to existing clients for every successful referral.
Direct Mail
[Company Name] will blanket businesses with direct mail pieces. These pieces will provide general information on [Company Name] as well as enticements for businesses to use our services.
Pricing Strategy
[Company Name] will aim to purchase beverage products wholesale at a price that works for both us and the manufacturer. When selling to retailers and other businesses, [Company Name]’s pricing will be moderate, so customers feel they receive great value when purchasing their favorite local beverages. The pricing will be affordable enough so anyone can buy these great local drinks but high enough so that we make a solid profit.
