IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the local beverage industries located within a 20-mile radius of [location]. The area is home to hundreds of breweries, wineries, and other beverage manufacturing businesses, as well as thousands of grocery stores, restaurants, and other establishments that are interested in selling these beverage products.
Customer Segmentation
[Company Name] will primarily target the following three customer segments:
- Breweries: [Location] is known for its amazing selection of local breweries. People from all over the state, as well as nearby states, come to [location] to taste a selection of local beer options. Therefore, breweries need their products distributed and sold to local retailers and restaurants to supply this demand.
- Wineries: Wine is also a popular commodity for the region. Therefore, wineries also need distribution services to stock their products around [location].
- Other beverage manufacturers: Hundreds of beverage manufacturers in [location] produce a wide variety of sodas, sparkling waters, and other beverages that offer unique flavors and ingredients. Many of these manufacturers have a loyal customer base that wants access to their favorite drinks at their local grocery stores and restaurants. Therefore, these businesses will rely on a dependable distribution company to help them out.
