Counseling Private Practice Business Plan Template [Updated 2024]

I. Executive Summary

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company Name] is a private counseling clinic that provides family and marriage counseling to residents living in or near [insert company location]. The clinic primarily services couples and families with a variety of concerns, such as communication problems, mental illness, major life transitions, and affairs. The clinic employs highly-experienced counselors to assist clients with their mental health, help them navigate life challenges, and improve their quality of life. Counseling sessions can be conducted in-person or remotely, and an affordable sliding scale fee system is offered to families earning below the local median salary.

Products Served

Below is a list of the counseling services that [Company Name] offers to its clients:

• Marriage counseling: This service helps clients to overcome challenges in their marriage/relationship. Marriage counselors can help married clients with communication problems, issues with intimacy, resolving major conflicts, and more.
• Family counseling: This service helps families work through their challenges and conflicts as a whole. Some example issues include integrating blended families, healing from divorce, and working through grief.
• Individual counseling: By request, clients who are part of family or couples sessions can have one-on-one sessions with the therapist to work further on their concerns. In these sessions, therapists help clients work through their emotions and thoughts concerning their marriage/family problems. Therapists can also help clients treat and cope with any mental health challenges they live with.

Clients will also receive a complimentary initial intake to ensure they find a therapist that can help them with their goals. All sessions are offered in-person or remotely, depending on the client’s request.

Customer Focus

[Company Name] will primarily serve residents that live in [insert location here]. The demographics for this location are as follows:

• 87,309 residents
• Average income of $55,000
• 42% married
• Divorce rate of 12%
• Median age of 38 years

This demographic works to our clinic’s advantage. Almost half of the population is married, and the divorce rate is slightly higher than the national average of 10.9%. This means there are many people struggling with marriage or family challenges that could require our services.

Management Team

[Company Name] is led by [Founder’s Name], who has been a marriage and family therapist for [X] years. She has worked in other private practices around the community and has sustained a very positive reputation. [Founder’s Name] is trained in Imago Relationship Therapy (IRT) and will use that as her primary means of helping clients. However, she will employ other therapists who provide other forms of relationship and family therapy.

Success Factors

[Company name] is uniquely qualified to succeed due to the following reasons:

• The local demographics show that many residents may be in need of marriage or family services.
• Very few competitor clinics in the area specialize in marriage and family therapy.
• The management team has a track record of success in the counseling industry.
• [Company Name] is hiring and will continue to hire therapists with diverse backgrounds in order to cater to the diverse needs of the residents of [insert location here].
• [Company Name] will accept most insurance plans.

Financial Highlights

[Company Name is currently seeking $230,000 to launch. Specifically, these funds will be used as follows:

• Clinic interior design: $20,000
• Technology and equipment: $50,000
• Other office and counseling supplies: $10,000
• Working capital: $150,000 for marketing, salaries, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

Financial Summary	FY 1	FY 2	FY 3	FY 4	FY 5
Revenue	$560,401	$782,152	$1,069,331	$1,379,434	$1,699,644
Total Expenses	$328,233	$391,429	$552,149	$696,577	$776,687
EBITDA	$232,168	$390,722	$517,182	$682,858	$922,956
Depreciation	$7,000	$7,000	$7,000	$7,000	$7,000
EBIT	$225,168	$383,722	$510,182	$675,858	$915,956
Interest	$6,016	$5,264	$4,512	$3,760	$3,008
Pre Tax Income	$219,152	$378,458	$505,670	$672,098	$912,948
Income Tax Expense	$76,703	$132,460	$176,985	$235,234	$319,532
Net Income	$142,449	$245,998	$328,686	$436,864	$593,416
Net Profit Margin	25%	31%	31%	32%	35%