Counseling Private Practice Business Plan Template [Updated 2024]

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II. Company Overview


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a private counseling clinic in [insert location here] with a mission to help its clients with matters regarding their relationships, marriage, or family. Some example matters that can be addressed include communication problems, mental illness, integrating blended families, and healing from an affair.

The clinic will consist of multiple therapists, all with different backgrounds and specializations. This ensures that our clients find at least one therapist with a background and practice that aligns with their goals. We believe there isn’t a one-size-fits-all approach when it comes to healing marriage and family concerns, so we will hire a diverse team of therapists that reflects this.

[Company Name] was founded by [Founder’s Name]. [Founder’s Name] has been a marriage and family therapist for [X] years and has helped many clients through their challenges and conflicts. She has worked for various private practices but was eager to establish her own clinic that would utilize multiple forms of therapy and cater to a diverse clientele.

[Company Name]’s History

After surveying the local client base and finding a potential commercial location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

Currently, the business is being run remotely out of [Founder’s Name]’s home office, but once a lease is finalized, all operations will run from there.

Since incorporation, [Company Name] has achieved the following milestones:

  • Found a potential commercial space and signed a Letter of Intent to lease it
  • Developed the clinic’s name, logo, social media accounts, and website located at [website]
  • Determined space design and required equipment
  • Hired a virtual assistant to help with bookings and schedules

[Company Name]’s Products/Services

Below are [Company Name]’s initial service offerings:

  • Complimentary initial intake: Clients can meet with a therapist for free to discuss their therapeutic goals and see if the therapist/clinic is a good fit for them.
  • Marriage and relationship counseling: Therapists provide counseling to married and committed couples to help them through conflict and life challenges.
  • Family counseling: Therapists work with the family unit to navigate any problems, conflicts, or challenges that are creating tension.
  • Individual counseling: Clients who attend couples or family sessions can also opt for individual sessions to work with the therapist one-on-one.
  • Remote services: If clients cannot attend in-person sessions for any reason, they can request to take their sessions remotely.
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