V. Competitive Analysis
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Direct & Indirect Competitors
The following clinics are located within a 10-mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Riverside Therapy Center
Riverside Therapy Center has been a popular therapeutic clinic in town since 1988. It is a larger clinic, employing dozens of therapists, all with different backgrounds and areas of expertise. They offer counseling for individuals, couples, and families and have psychiatrists who can help with medication management. Clients who go to Riverside can get help coping with a diagnosis, navigating a major life transition, or working through conflict with their partners or family.
While we expect Riverside Therapy Center to continue to thrive based on its popularity and variety of services offered, this clinic does not specialize in marriage and family counseling. In fact, they only have a few counselors available that cater to this clientele. We expect that families will want a clinic that specializes in their concerns and will be more inclined to work with [Company Name].
Springfield Mental Health And Wellness
Springfield Mental Health And Wellness was established in 2002 to address the mental health concerns of the community. Like Riverside, it is a larger clinic with many therapists to choose from. These therapists come from many backgrounds and offer a variety of treatments and counseling for many disorders and situations.
However, though the clinic has some marriage and family counselors, the clinic’s primary focus is the diagnosis, management, and treatment of mental disorders. The clinic also only offers remote sessions until further notice. So while we expect Springfield Mental Health And Wellness will continue to succeed, many couples and families will be eager to switch to [Company Name] for in-person sessions with a therapist that can help them with their specific concerns.
Clark University Counseling Services
Established in 2010, Clark University Counseling Services is a community service of affordable therapy offered by Clark University. It is run by students who are training to become licensed therapists but do not have a license yet. They are supervised by their professors, who are trained, experienced, and licensed therapists. Because licensed professionals do not conduct the services, they are offered at an affordable rate and only to clients who are in the lowest economic brackets of the community.
Though Clark University offers a great service to the community, many clients prefer working with a licensed professional. Therefore, we expect many families will choose one of the great therapists at [Company Name] over Clark University.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. Those advantages include the following:
- Affordable sliding scale fee: Counseling is an expensive investment for many clients. That’s why [Company Name] offers an affordable sliding scale fee structure to families who make less than the median income.
- Remote or in-person sessions: Some people are eager to meet their counselors in person again, while others feel more comfortable connecting remotely. We allow clients to determine what form they want their sessions to take. We will only override this policy if another pandemic or public health concern occurs.
- Specialization in marriage and family matters: Very few clinics in town specialize in marriage and family counseling. [Company Name] will focus primarily on these matters, attracting this clientele from our competitors.
