IV. Customer Analysis
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Demographic Profile of Target Market
[Company Name] will serve the residents of [company location] and its surrounding area.
[Company Name] will primarily target clients who are married and have families. The community of [company location] has a large population of married couples, so there are many clients that could utilize our services. The community also has a significant proportion of affluent and middle-class residents that will be willing to pay for quality counseling services.
Customer Segmentation
The company will primarily target the following three customer segments:
- Married Couples: The town has a significant married population and a high divorce rate. This means that there are many couples experiencing marriage challenges that are looking for help. [Company Name] will draw in these couples looking for help with these matters.
- Families: Families come in all shapes and sizes and therefore need therapists that can help them with their unique challenges. [Company Name] will hire a diverse array of family therapists to attract families from all backgrounds.
- Millennials: With a local median age of 38 years, millennials make up a huge portion of the town’s population. Millennials have just reached the age where they have established committed relationships and begun building families. More than any generation before them, millennials have created relationships and families that are all unique and diverse. Though this is wonderful progress for our community, it also brings about unique challenges and concerns that were not as common decades before. [Company Name] will market itself as a clinic that is welcoming and can help clients with these matters.
