VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
[Company Name] seeks to position itself as a respectable, upper-middle-market competitor in the career coach service market. The [Company Name] brand will focus on the company’s unique value proposition:
- Offering a wide collection of high-quality career coaching services
- Convenient location
- Comfortable, customer-focused environment
- Moderate pricing
Promotions Strategy
[Company Name] expects its target market to be individuals living within a ten mile radius of its location. The following are [Company Name]’s promotions strategy to reach these individuals:
Website/SEO
[Company Name] will develop a professional website that displays images of [Founder’s Name] and the services that we provide. It will also invest in SEO so that the company’s website will appear at the top of search engine results.
Social Media Marketing
Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. [Company Name] will use social media to develop engaging content in terms of career topics and guidance and post customer reviews that will increase audience awareness and loyalty.
Word of Mouth Marketing
[Company Name] will encourage word-of-mouth marketing from loyal and satisfied clients. The Company will use recommendations and word-of-mouth marketing to grow the customer base through the network of its existing customers. [Company Name] will be incentivizing its existing customer base to encourage their friends to come and try their services for the first time.
Special Offers
Offers and incentives are an excellent approach to assisting businesses in replenishing the churn in their customer base that they lose each year. [Company Name] will introduce special offers to attract new consumers and encourage repeat purchases, which will be quite advantageous in the long run.
Advertisement
Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. [Company Name] will advertise its company offerings in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.
Public Relations
[Company Name] will hire an experienced PR agency/professional(s) to formulate a compelling PR campaign to boost its brand visibility among the target audience. It will look to garner stories about the company and its services in various media outlets like podcasts, television stations, radio shows, etc.
Pricing Strategy
[Company Name]’s pricing will be moderate, so customers feel they receive great value when availing of our career coaching services.
