Coaching Business Plan Template [Updated 2023]

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V. Competitive Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

The following establishments are located within a ten mile radius of [Company Name], thus providing either direct or indirect competition for customers:

Career Development Inc.
Career Development Inc. is one of the leading providers of career coach services in town and has been in business for ten years. Career Development Inc. specializes in providing individual coaching classes and group coaching classes to its clients to help them achieve their career goals. They can help clients with the job search process, improving their performance, or mapping out a whole new career path.

Career Gurus
Career Gurus has been in the industry since 1990, catering to various groups of clients, including managers, entrepreneurs, executives, students, and other professionals. Career Gurus was designed with state-of-the-art coaching programs which has led thousands of their clients to great success. Career Gurus focuses on the creation of custom executive & leadership coaching, career coaching, skill building, transformational intelligence, and women at work.

Career Transformations
Career Transformations was established in 2000 and offers one-to-one coaching, group coaching, speaker & influencer workshops, vision board, team building workshops, and leadership training. Career Transformation provides the most comprehensive range of services within the area but also charges the highest prices. Clients who can afford these services get the expertise of coaches with decades of experience as well as the potential to network with hundreds of other professionals and influencers.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Management: [Company Name]’s management team has ten years of business and marketing experience that allows them to serve customers in an improved and sophisticated manner than the competitors.
  • Relationships: Having lived in the community for twenty years, [Founder’s Name] knows all of the local community, media, and other influencers. Furthermore, he will be able to draw from his existing personal and professional relationships to develop an initial client base.
  • Great services at an affordable price: The complete array of career coaching services offered by [Company Name] nearly equals our most premium positioned competitors. However, [Company Name] will offer these services at a much more affordable price.
  • Location: [Company Name]’s location is near the center of town, giving the company access to entrepreneurs & business executives, students, and government officials.
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