IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the entrepreneurs, business executives, students, and other professionals in [Location]. The area we will serve is populated mostly by moderate to affluent people; as a result, they have the means to pay for higher quality services.
Customer Segmentation
[Company Name] will primarily target the following customer segments:
- Entrepreneurs and business executives: A large number of entrepreneurs and business executives who want to succeed and build sustainable brands are looking for professional and quality career and business coaching services.
- Professionals: Many people are in professional careers but don’t know where to move forward. We will provide a long list of services to help these professionals navigate their career path and prepare for their next big challenge or transition.
- Students: [Company Name] will offer coaching services to students who want to start mapping out their career opportunities.
