II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name], located in [insert location here] is a newly established charter boat company that will provide a variety of charter boat rental options. The Company focuses on providing charter boat rentals for experienced and novice sailors alike. [Company Name] has a small fleet of charter boats including yachts, catamarans, sailboats, and motor boats. [Company Name] aims to be the most fun charter boat company with the best customer service around.
[Company Name] is a family-owned and operated charter boat business that is owned by [Founder’s name] and his immediate family members. The business will be managed by [Founder’s name] and his son [insert name]. [Founder’s Name] is an experienced charter boat captain who has been working in the charter boat industry for more than 20 years as a skipper and tour guide.
While [Founder’s Name] has never run his own company before, he has vast experience and first-hand knowledge of how to run a successful charter boat business from his time working for a local charter boat tour company. He also has a bachelor’s degree in Business and has working knowledge of sales and marketing techniques that he can leverage to promote the new company.
[Company Name]’s History
[Founder] began researching what it would take to build his own charter boat company and did a thorough analysis on the costs, market, demographics, and competition. [Founder] has now compiled enough information to develop his business plan in order to approach investors.
Once his market analysis was complete, [Founder’s Name] began surveying the local vacant office space and located an ideal location near the port to establish the charter boat rental office. He has secured a space on the water to build his own dock and house his fleet of charter boats. [Founder’s Name] incorporated [Company Name] as a Limited Liability Corporation on [date of incorporation].
Since incorporation, the Company has achieved the following milestones:
- Secured space on the water to build the dock and house the fleet of boats.
- Located available office space for rent that is close to the port.
- Developed the Company’s name, logo, and website located at [website].
- Hired a general contractor for the build-out of the office and dock.
- Determined equipment and necessary supplies
- Began recruiting key employees with previous charter boat management experience
[Company Name]’s Products/Services
Below are [Company Name]’s product and service offerings:
- Bareboat charters that allow experienced sailors to rent the boat and sail themselves
- Skippered charters for the novice sailor or for a relaxed sailing experience
- Full crew charters that provide meals, lodging, and activities
- Party and corporate event charters complete with full crew to provide all the planning, accommodations, and activities for special events
