VI. Marketing Plan
This Section's Contents
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[Company Name] seeks to position itself as the most fun charter boat rental company with the best customer service in the area. Customers can expect to receive personalized customer service and a choice of multiple types of charters, tours, and events all aboard best-in-class boats that are meticulously maintained for safety and comfort.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Convenient and attractive location
- Charter boat rentals that suit a wide range of preferences
- Affordable and high quality charter boat rentals
- Providing excellent customer service
Promotions Strategy
[Company Name] expects its target market to be residents and tourists within a 30-mile radius of its location. The Company’s promotion strategy to reach these customers includes:
Social Media
[Company Name] will invest heavily in a social media advertising campaign. The brand manager will create the Company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.
Publications
The Company will invest in professionally designed ads to display in both major and local publications. Ad space will be purchased for major travel, boating, and leisure trade magazines, local newspapers, and local travel publications to increase brand awareness and spread the word about the new charter boat company.
Website/SEO
[Company Name] will invest heavily in developing a professional website that displays all of the features and benefits of the charter boat company. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.
Public Relations
[Company Name] will hire an experienced PR agency/professional(s) to formulate a compelling PR campaign to boost its brand visibility among the target audience. It will look to garner stories about the Company and its offerings in various media outlets like newspapers, podcasts, television stations, radio shows, etc.
Special Offers
Offers and incentives are an excellent approach to assisting businesses in replenishing the churn in their customer base that they lose each year. The Company will introduce special offers to attract new consumers and encourage repeat business which will be quite advantageous in the long run.
Sponsorships
[Company Name] will also invest in sponsoring certain events so that their banners and collateral material are displayed all over events where numerous people attend.
Pre-Opening Events
Before opening the charter boat company, [Company Name] will organize pre-opening events such as an open house to draw future customers to rent the charter boats or book a tour. When they witness the fleet of boats and understand all of the options they have at moderate price options, they will be more inclined to rent the boats.
Pricing Strategy
[Company Name]’s pricing will be moderate so consumers feel they receive great value when purchasing charter boat rentals.
