IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the community residents and tourists in [company location] and its surrounding areas.
The community of [company location] has thousands of individuals and families who regularly participate in recreational activity. Additionally, the location is next to a prime tourist destination that draws tens of thousands of people each year.
The Company will primarily target the following three customer segments:
- Families: This segment makes up the bulk of leisure tourism in the U.S. The Company aims to provide these families with charter boat rental opportunities that will give them unique and memorable vacation experiences.
- Individuals, couples without children, and groups: [Company Name]’s unique, highly customized charter boat tour itineraries will be targeted specifically towards this market. Individuals, couples without children, and groups of adults tend to have more disposable income and appreciate curated experiences.
- Businesses: Some companies travel with their employees for team building activities and look for unique ways to make corporate events fun. The Company plans to target these businesses who may want to host their next corporate party on a charter boat.