Car Dealership Business Plan Template [Updated 2024]

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V.Competitive Analysis


You can download our Car Dealership Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

The following dealerships are located within a 20 mile radius of [Company Name], thus providing either direct or indirect competition for customers:

Gibson GMC

Gibson GMC’s goal is to give its customers the best possible experience online and at its physical store. The professional and fun-loving sales team is committed to its customers’ complete satisfaction. Gibson GMC prides itself on building relationships with its customers throughout all phases of the automotive journey whether it’s sales, service, or parts. Gibson GMC provides auto sales and services for both New GMCs and used cars.

While we expect that Gibson GMC will continue to thrive. But since is located in the next city, we expect more and more customers will frequent [Company Name] based on proximity and competitively prices we offer.

Johnson Auto

Johnson Auto is an independent used car dealership specializing in certified pre-owned vehicles. The team believes that the car buying process should be as hassle-free as possible. The team takes pride in serving its customers to the fullest. The service center is one of the best in the area, and the team strives to get its customers back on the road as soon as possible. Johnson Auto maintains a convenient online parts inventory, and if a customer can’t find what they want there, the team will help them find what they are looking for. At Johnson Auto, the team is willing to answer each and every question a customer might have during the car buying process.

[Company Name] has several advantages over Johnson Auto, in that it specializes in selling and servicing one make of vehicle. [Company Name] will provide these specialized services at an affordable price point.

Foster’s Chrysler, Jeep, Dodge, Ram

Foster’s Chrysler, Jeep, Dodge, Ram offers both new and used inventory, as well as providing service for these makes. The dealership also retails auto parts and accessories. This location also participates in Toyota Rent a Car, in which new Toyotas are rented by the day. Camrys rent for $48.50 per day; Corollas rent for $37.80 per day.

Foster’s Chrysler, Jeep, Dodge, Ram offers some services which are unique to the area, and thus we expect it will continue to draw a large clientele. However, because many of its services are geared to a rental clientele, we expect to draw buyers who seek the same level of support.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Location: [Company Name]’s location is near the center of town, giving us access to commuters going to and leaving the train station, local office workers, and passersby shopping in the city.
  • Great service at an affordable price: The complete array of auto services offered by [Company Name] is comprehensive, and [Company Name] will offer these services at a much more affordable price.
  • Management: Our management team has years of business and marketing experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
  • Relationships: Having lived in the community for 25 years, [Founder’s Name] knows all of the local leaders, newspapers and other influencers. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.
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