II. Company Overview
This Section's Contents
You can download our Car Dealership Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name], located at [insert location here] is a brand new GMC dealership that sells, leases, and services new and used vehicles to customers in the surrounding community. Our dealership will feature a range of vehicles, from budget cars to vehicles that fit nicely with the aspirational tastes and preferences of the local area – young, middle class suburbanites want attractive, high quality vehicles, but do not want to pay high prices for them.
[Company Name] was founded by [Founder’s Name]. While [Founder’s Name] has been in the auto sales business for some time, it was in [month, year] that he decided to launch [Company Name]. Specifically, during this time, [Founder] took a trip to Fort Lauderdale, FL. During his trip, [Founder’s Name] visited a dealership that enjoyed tremendous success. After discussing the business at length with the owner of the dealership, [Founder’s Name] clearly understood that a similar business would enjoy significant success in his hometown.
Specifically, the customer demographics and competitive situations in the Fort Lauderdale location and in his hometown were so similar that he knew it would work. After surveying the local population, [Founder’s name] went ahead and founded [company name].
[Company Name]’s History
Upon returning from Fort Lauderdale, surveying the local customer base, and finding a potential lot location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].
The business is currently being run out of [Founder’s Name] private offices, but once the build-out on [Company Name]’s commercial location is finalized, all operations will be run from there.
Since incorporation, the Company has achieved the following milestones:
- Found commercial space and signed Letter of Intent to purchase it
- Developed the company’s name, logo and website located at [website]
- Hired an architect to design the showroom
- Determined equipment and inventory requirements
- Begun recruiting key employees with previous wellness services experience
[Company Name]’s Products & Services
Below are [Company Name]’s products and services:
- New vehicles
- Used vehicles
- Parts and repair services
- Finance and insurance
Sales professionals will be available to determine the customer’s needs, budget, and preferences, and recommend options.
[Company Name] will also offer financing and insurance options for customers with a range of credit scores.
[Company Name] will feature the latest models of GMC vehicles. It will continue to update its inventory in order to provide the newest cars to its customers.
Furthermore, the waiting area will feature a relaxing, welcoming atmosphere, and a coffee bar will be available for waiting clients.
Showroom Design
[Company Name] will develop a 4,000 square foot facility whose key elements will include the following:
- Showroom with room for 4 cars
- Office area
- Reception Desk
- Coffee bar
- A waiting area
- Restrooms
[Company Name] plans to be open 6 days a week, from 7AM to 9PM. As demand dictates, we may extend or reduce our hours.
