Car Dealership Business Plan
If you want to start a new car dealership or expand your current dealership, you need a business plan.
The following car dealership business plan template gives you the key elements to include in a winning business plan. In addition to this template, a successful business plan will include market research to support your business concept, help you better understand the car dealership industry, market trends, car prices and your target customers. It will also help you craft a smart marketing plan and a strong financial plan.
Sample Business Plan For New Car Dealerships
Below are links to each of the key sections of a sample business plan that can be used for all types of car dealerships including a luxury car dealership, an online car dealership, new car dealers, and used car dealerships.
- Executive Summary – The executive summary provides an overview of your business opportunity and summarizes the business plan.
- Company Overview – The company analysis includes information about your business concept, the types of vehicles you plan to sell, car repair and maintenance services and legal structure.
- Industry Analysis – The industry analysis includes market research that supports your business and provides insights into market trends and the automotive industry.
- Customer Analysis – The customer analysis provides an overview of your target market and the purchasing habits of these potential customers.
- Competitive Analysis – The competitive analysis should identify your direct and indirect competitors and highlight your competitive advantage.
- Marketing Plan – The marketing plan includes your marketing strategy, pricing strategy and how you will build brand awareness utilizing social media platforms and other forms of digital marketing.
- Operations Plan – The Operations Plan includes information on your dealership’s day-to-day operations including inventory management and auto sales, and processes in the service department to maintain customer satisfaction.
- Management Team – The management team section includes a profile of the business owner and business management, their experience and company responsibilities.
- Financial Plan – The financial plan includes financial projections, a cash flow statement, profit and loss statement, and balance sheet.
