VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the company’s unique value proposition:
- Offering secured and insured storage units of various sizes
- Convenient location
- 24/7 access to units
- Excellent customer service
- High-tech security system
- Catering specifically to RV and boat owners
Promotions Strategy
[Company Name] expects its target market to be residents and business owners living within a 10-mile radius of the facility. The company’s promotions strategy to reach these individuals includes:
Direct Mail
[Company Name] will blanket neighborhoods throughout [location] with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts, and provide other inducements for people to utilize the storage facility.
Public Relations
We will contact all local and area newspapers and television stations to tell them about the opening and unique value proposition of [Company Name].
Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new services, discounts, and other promotions.
Referrals
[Company Name] understands that the best promotion comes from satisfied customers. The company will encourage its clients to refer their friends and neighbors and will reward clients with discounts for these referrals. This strategy will increase in effectiveness after the business has already been established.
Social Media
[Company Name] will maintain a solid social media presence to further engage with customers and get suggestions for improvements. Our social media accounts will offer unique promotions and discounts that customers can utilize.
Advertising
[Company Name] will advertise in local newspapers and purchase digital ads on local RV and boat sales websites.
Pricing Strategy
[Company Name]’s pricing will be competitive with our local competitors. All customers will be charged for a month-to-month contract but may qualify for discounts and deals the longer they stay with us.
