IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [location] and its surrounding areas.
The community of [location] has thousands of affluent adults who are at or near retirement. Many of them either have or will plan to buy a boat or RV to use throughout their golden years. They will need a trustworthy and dependable storage facility to store their vehicles when not in use.
We will primarily target the following customer segments:
- Retirees: Retirees are one of the most popular customer segments that purchase and use RVs and boats. The business will target those who are in retirement or near it and have already purchased these vehicles.
- Affluent residents: Both RVs and boats cost quite a bit of money. Therefore, [Company Name] will target more affluent residents who are more likely to already own or purchase either an RV or boat.
- Outdoor enthusiasts: In addition to affluent retirees, outdoor enthusiasts who love to get on the water or go camping will purchase one or both vehicles. Therefore, we will target them as well.