V. Competitive Analysis
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Direct & Indirect Competitors
The following companies are located within a 15-mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Harry’s RV Self Storage
Hours: Accessible Sunday – Saturday 9:00 a.m. to 5:00 p.m.
Harry’s RV Self Storage offers outdoor storage for RVs and trailers. It also offers a broad range of amenities, including a dump site, free air and firewood, well-lit grounds, and a system of high-tech security cameras. The property is fenced and accessible through a computerized security gate.
While Harry’s is expected to continue to thrive, it does not offer boat storage, nor does it have enclosed or covered storage units. Customers who want to keep their RVs protected throughout the colder/harsher months will prefer to utilize the enclosed storage units offered by [Company Name].
Hours: Open 24/7
Weston Self-Storage is a locally owned self-storage chain. It has multiple facilities in [location] and is the first business people think about when they think of storage. They offer a variety of sized units, including units that are large enough for boats or RVs. They also offer drive-up storage, climate-controlled storage, boxes, and moving supplies, as well as U-Haul trucks and trailers.
Despite Weston Self-Storage’s success, the business does not cater to customers looking for RV and boat storage units. Though they have large enough units that do the job, there are very few of them at each location. Currently, their locations do not have the space to add more, and therefore, demand is much higher than supply.
Oaktown Boat and RV Storage
Hours: Sunday – Saturday 9:00 a.m. to 5:00 p.m.
Oaktown Boat and RV Storage is a locally owned and operated self-storage facility.
The company distinguishes itself from the competition by offering affordable pricing and basic boat and RV maintenance services. They are a secure storage facility that offers an electronic gate, new fencing, security cameras, 24-hour access, and an on-site dump station.
However, Oaktown Boat And RV Storage is located far from [location], which makes it an inconvenient location for boat and RV owners. Furthermore, they are only open for a few hours each day, whereas [Company Name] will be open 24/7.
[Company Name] enjoys several advantages over its competitors. These advantages include the following:
- Location: [Company Name]’s storage facility provides much-needed boat and RV storage for businesses and residents in [location]. We are centrally located and easy to access.
- 24/7 Availability: The storage facility will be open 24/7, so anyone with any schedule can access their boat or RV when they need to.
- Management: [Founder’s Name] has been extremely successful working in the moving & storage industry and will be able to use his previous experience to provide the best sales and customer service experience.
- Relationships: Having lived in the community for [X] years, [Founder’s Name] knows many of the local leaders, business owners, and other media influencers within [location]. With his [X] years of experience and good relationships with business leaders in the area, he is well-connected to develop a strong initial client base.