IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [company location] and its surrounding areas.
The community of [company location] is a very diverse community that includes over 2 million residents. Within the community, there are a number of Fortune 500 company headquarters that require expansion. There are also two large universities with expansion and renovation projects and the local school districts need to build new schools to meet the population growth. In addition, there are very large hospitals that require renovation, expansion, and medical office buildings that need to be updated to meet modern healthcare technology.
Customer Segmentation
The Company will primarily target the following three customer segments:
- Hospitals: There are a number of hospitals and medical office buildings that are in need of renovations or new construction.
- Colleges and Universities: The local school district and universities need to add more campuses and/or schools to meet population growth.
- Industrial Factories: The company will target the owners of large factories who are in need of expansion or relocation.
