VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
[Company Name] seeks to position itself as a highly qualified architecture firm in the industry. Clients can expect to receive creative and innovative architectural services from qualified and trained architects in [location].
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
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Latest architectural technology in the industry
Effective project management
Highly trained and capable staff of architects
Comprehensive set of architectural and design services
Affordable pricing
Promotions Strategy
[Company Name] expects its target market to be businesses and public institutions within a 10-50-mile radius of its location. [The Company’s} promotion strategy to reach these businesses includes:
Social Media
[Company Name] will invest heavily in a social media advertising campaign. The company will hire a brand manager to create the company’s social media accounts and invest in ads on all social media accounts. It will use targeted marketing to appeal to the target demographics.
Major Publications
We will also invest in advertising in selected larger publications until we have achieved significant brand awareness. We will advertise in industry publications such as magazines, journals, newspapers, newsletters, and brochures.
Website/SEO
[Company Name] will invest heavily in developing a professional website that displays all of the services the company will be able to provide. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.
Sponsorships
[Company Name] will also invest in sponsoring certain nonprofit and community events so that their banners and collateral material are displayed all over the event where numerous clients will potentially be. The company will also purchase a team and attend local golf tournaments.
Networking Events
[Company Name] will attend all networking events related to business, real estate development, healthcare, and education. It will become a member of the community’s chamber of commerce and will be part of the area associations related to architecture, engineering, or construction.
Collateral Material
[Company Name] will develop numerous collateral material to have on hand to give out to potential clients. It will also ask local businesses for permission to hang or display their collateral material in highly trafficked areas.
Pricing Strategy
[Company Name]’s pricing will be moderate so clients feel they receive great value when utilizing the company’s architectural services.
