V. Competitive Analysis
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Direct & Indirect Competitors
The following establishments are located within a ten-mile radius of [Organization Name], thus providing either direct or indirect competition:
Animal Rescue United
Animal Rescue United is a rescue shelter that saves exotic animals that are abandoned by their previous owners. The shelter restores these animals to health and returns them to their natural habitat, if possible. If not, the animals are sent to zoos, research centers, or other organizations that can care for the animals long term. Animal Rescue United will be a very minor competitor since they rarely take in cats or dogs.
[Location] Dog Rescue
[Location] Dog Rescue is a rescue shelter that commits to rescuing local dogs. They prioritize rescuing dogs from overburdened shelters, but also take in strays and abandoned dogs when possible. [Location] Dog Rescue has multiple locations and is a major presence in the local pet industry. They will be our biggest competitor.
Feline Heaven
Feline Heaven is a popular, high-end rescue shelter that rescues stray cats and abandoned kittens from all around [Location]. They house up to 100 cats at a time and send nearly 1000 off to good homes every year. While Feline Haven will continue to be a great rescue, it will only be a major competitor for adopters looking for cats.
Competitive Advantage
[Organization Name] enjoys several advantages over its competitors. These advantages include:
- Our Mission: [Organization Name] is a no-kill shelter that is determined to find homes for each pet that resides with us. We search for animals at other shelters that are scheduled for euthanization to give them a second chance at a happy life. Many adopters who are passionate about animal rights will prefer to adopt a pet from our shelter.
- Management: [Founder’s Name] has been extremely successful working in the pet rescue industry. Her experience has equipped her with the skills to run a successful animal rescue shelter of her own.
- Relationships: Having lived in the community for 25 years, [Founder’s Name] knows many of the local leaders, newspapers, shelters, veterinarians, and other influencers in the industry.
- Affordable Adoption Fees: We offer adoption fees that are moderate and affordable so that any good human can adopt one of our pets.
