I. Executive Summary
This Section's Contents
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Business Overview
[Organization Name] is a new animal rescue shelter located in [Location]. Our mission is to ensure that every unowned cat and dog in the community is given a chance to get adopted into a loving home. We specifically rescue cats and dogs from other shelters who are scheduled to be euthanized. This gives these pets another chance at life while easing the burden of overwhelmed shelters. Our organization will be an essential component of the local pet industry and we expect to save thousands of animals every year.
Services
[Organization Name] provides a temporary home for local cats and dogs who were scheduled to be euthanized at other local shelters. When each animal is rescued, they are spayed or neutered and then given a series of health tests to ensure they are in optimal health. They are then provided with food, toys, exercise, and daily care by our team of volunteers and shelter staff.
Potential adopters can come to the shelter by appointment to meet our animals and find the perfect pet for them. Once an adopter is ready to take a pet home, one of our staff will conduct an interview and background check on them. If the adopter passes this step, then the shelter will begin all the necessary arrangements to settle the animal into its new home.
Customer Focus
[Organization Name] will primarily serve the residents living in the community of [Location]. The demographics of these customers are as follows:
- 175,125 residents
- Average income of $75,200
- 61% married
- 55% in Mgt./Professional occupations
- 59% homeowners
- 40% with children under 18
- 43% pet ownership
- Median age: 39 years
[Location] is a community full of successful professionals and families. It is also a pet-friendly community with a high pet ownership rate. These demographics make [Location] the perfect community to establish an animal rescue center.
Management Team
[Organization Name] is led by [Founder’s Name] who has worked with animals her entire life. She worked as a veterinarian in a private clinic for the first ten years of her career before transitioning to caring for shelter animals. While she found the work rewarding, the shelter she worked at euthanized many animals because they were frequently over capacity. Her experience inspired her to start an animal rescue to give pets another chance and ease the burden of other shelters. After months of planning, she is ready to launch her pet rescue.
Success Factors
[Organization Name] is uniquely qualified to succeed due to the following reasons:
- The community has very few no-kill shelters despite the increasing demand for them. Many adopters will be drawn to our mission and will be eager to give our animals a second chance at a happy life.
- Local shelters resort to euthanization because they are overwhelmed beyond capacity. Many shelters will be eager to work with us so they can free up more space.
- The management team has a track record of success in the animal rescue industry.
- [Founder’s Name] has connections with local veterinarians, pet stores, and other animal shelters. These connections will help us find animals that need saving as well as supplies to adequately care for each animal.
Financial Highlights
[Organization Name] is seeking a total funding of $350,000 of debt capital to open its animal rescue center. The capital will be used for funding capital expenditures and center build-out, hiring initial employees, marketing expenses, and working capital. Specifically, these funds will be used as follows:
- Rescue facility design/build: $100,000
- Vehicle purchase and maintenance: $75,000
- Veterinarian equipment and supplies: $50,000
- Animal care supplies: $25,000
- Working capital: $100,000 to pay for marketing, salaries, and lease costs until [Organization Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
