Animal Rescue Business Plan Template [Updated 2024]

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II. Company Overview


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Organization Name] is a new animal rescue shelter located in [Location]. The shelter is located in a prime spot that is easily accessible by car, public transportation, or foot.

Our mission is to ensure that every unowned cat and dog in the community is given a chance to get adopted into a loving home. We specifically rescue cats and dogs at other shelters who are scheduled to be euthanized. This gives these pets another chance at life while easing the burden of overwhelmed shelters. We do not take in strays or animals that are abandoned by their owners.

Our goal is to save several hundred animals every year. Our shelter capacity allows us to hold up to 50 animals at a time. Once we are established and have made a name for ourselves, we expect that many of our animal residents will not need to stay with us for long. We will hire a Chief Marketing Officer who will ensure the public is frequently updated with a current list of our shelter residents.

Once in our care, all animals will be spayed or neutered and given several health tests. We will not release a pet for adoption until we are sure they are in optimal health. All potential adopters will be subject to a background check and interview process before we allow them to adopt a pet. We will also charge an adoption fee to help cover the care costs of the pet and the operational costs of the shelter.

[Company Name]’s History

After surveying the local customer base, and finding a potential location, [Founder’s Name] incorporated [Organization Name] as a 501(c)(3) nonprofit on [Date of Incorporation].

Since incorporation, [Organization Name] has achieved the following milestones:

  • Found a potential location and signed a Letter of Intent to lease it
  • Developed the organization’s name, logo, social media accounts, and website located at [website]
  • Determined equipment and fixture requirements
  • Began recruiting key employees

[Company Name]’s Products/Services

[Organization Name] provides a temporary home for local cats and dogs who were scheduled to be euthanized at other local shelters. When each animal is rescued, they are spayed or neutered and then given a series of health tests and wellness checks to ensure they are in optimal health. Once we know they are healthy, we inform the public (through social media and our website) that the pet is available to adopt.

Each pet that stays with us is provided with daily food, toys, exercise, and care. [Organization Name] will enlist the help of several volunteers to care for the pets each day.

When someone comes to our shelter to adopt a pet, we introduce them to the particular pets that they are interested in. If they are eager to move the process forward, we conduct a background check and interview to make sure they will make good pet parents. When the process is clear, we begin all the necessary arrangements to transition the pet to its new home.

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