Animal Rescue Business Plan Template [Updated 2024]

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IV. Customer Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Organization Name] will serve the community residents of [Location] and its surrounding areas. The community has a high pet ownership rate and is pet-friendly. The community will greatly benefit from the addition of a new animal rescue shelter.

Customer Segmentation

[Organization Name] will target the following customer segments:

  • Families: Families with young children are more likely to adopt pets than other demographics. We expect most of our shelter pets will go to happy, growing families.
  • Young Adults: Single young adults are the second most likely segment to consider adopting a pet, we expect many of our adopters to be ages 25-35.
  • Previous Pet Owners: Individuals who are already pet owners or have owned pets in the past are very likely to consider adopting again. Therefore, we will also market our animals to those who already have pets.
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