VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
[Company name] seeks to position itself as a respectable, upper-middle-market competitor in the graphic products category of FBA sellers.
The [Company Name] brand will focus on the company’s unique value proposition:
- Offering unique and high-quality graphic products
- Offering customization
- Providing excellent customer service on a 24/7 basis
Promotions Strategy
[Company Name] expects its target market to be online shoppers. The Company’s promotions strategy to reach its targeted audience includes:
Advertisement
Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The Company will advertise its services in popular business magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.
Social Media Marketing
Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The Company will use social media to develop engaging content that will increase audience awareness and loyalty. Engaging with prospective clients and business partners on social media platforms like Facebook, Instagram, Twitter, and LinkedIn will also help understand changing customer needs.
Word of Mouth Marketing
[Company name] will encourage word-of-mouth marketing from loyal and satisfied clients. The Company will use reviews and recommendations to grow its customer base through the network of its existing customers. The Company will be incentivizing its existing customer base to encourage their friends to come and try their products for the first time.
Pricing Strategy
Pricing strategy is one of the most important functions that any business can plan for attracting customers. Prices are a foundational element of a company’s revenues—if managed carefully, they can generate higher profits.
[Company Name]’s pricing will be moderate, so customers will feel that they receive great product value.
