Amazon FBA Business Plan Template [Updated 2024]

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V. Competitive Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

Competitor 1
Competitor 1 celebrate sellers and their businesses by collaborating to architect the exit of their dreams. Competitor 1 buys, grows and builds Amazon businesses, setting the precedent for what it means to be a forward-thinking CPG company. The company buys consumer-leading Amazon brands and elevates them to their full potential. It believes firmly in treating sellers fairly and with utmost professionalism. Competitor 1 is a cash buyer of Amazon FBA businesses backed by strong investors. The company also has a lucrative referral program for introductions that lead to the successful acquisition of an Amazon FBA business.

Competitor 2
Competitor 2 is an acquisition company that gives third-party FBA sellers on Amazon the life-changing payout they have worked so hard for. Competitor 2 acquires a select group of Amazon and Shopify-based brands and private-label FBA businesses that are uniquely positioned for growth. Competitor 2 is committed to transparent and speedy transactions – in less than 30 days. By pinpointing the category leaders in the eCommerce space, the company empowers the brands who “get” their customers and are devoted to consistently delivering products that matter and outperform customer expectations. Competitor 2 focuses on a quality-driven, boutique experience for the sellers it acquires, the products it scales and develops, and the end customers it serves.

Competitor 3
Competitor 3 creates, builds, buys and scales consumer brands globally since [xx]. Competitor 3 distributes more than xx products to consumers in xx countries worldwide. products are sold across more than xx channels including direct to consumer e-commerce, online marketplaces and wholesale. Competitor 3 has access to xx active ecommerce shoppers through several sales channels in a total of xx countries.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Experienced Management: The Company’s management team has xx years of experience that allows them to create better designs and produce higher quality products than the competitors.
  • Existing Client Base: Having lived in the community for xx years, [Founder’s Name] has an extensive clientele, including local leaders and other influencers. As such, it will be relatively easy for [Company Name] to build on this local brand awareness to create a wider customer base.
  • Built-In Customer Service: With Amazon’s built-in customer service network, there’s someone available around the clock to offer support to customers, a perk that’s free being in the Amazon FBA business.
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