Amazon FBA Business Plan Template [Updated 2024]

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II. Company Overview


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name], headquartered in [insert location here], is a new company working to provide unique products via Amazon FBA. The Company will be working as a third-party retailer selling via the Amazon platform. With Fulfillment by Amazon (FBA), the company will be able to scale easily due to its access to Amazon’s logistics network.

The Company’s primary products include unique graphic t-shirts, mugs, banners, and other hats. The Amazon Fulfillment center will store, pick and pack orders, and then ship it to the customer, and handle any customer service or returns. The Company’s inventory management of products is automated, and its portal is designed in such a way that it generates reports instantly when required.

[Company Name]’s History

[Founder’s Name] is an entrepreneur with deep graphic design experience which he has leveraged to create unique, on-trend product offerings. [Company Name] currently successfully operates in [Location], and is expanding to reach a global market for mass-produced as well as customized graphic products.

Upon surveying the local customer base and contracting a product supplier, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

[Founder’s Name] has selected an initial product line and is currently undergoing due diligence in the local market to assess the most popular products and designs to offer via Amazon FBA.

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo, and website
  • Registered with Amazon FBA
  • Began recruiting key employees with experience in graphic design and printing

[Company Name]’s Products/Services

[Company Name] will produce a variety of graphic products, such as t-shirts and mugs, to sell on the Amazon marketplace. It will use the FBA service to store products, so that when an order is placed, the FBA service will handle the receiving, packing, shipping, customer service, and returns for those orders. By using Amazon FBA services, the company will have:

  • 24/7 Amazon customer service
  • All fulfillment and shipping costs included (pick, pack, and ship)
  • Access to one of the world’s most dynamic fulfillment networks
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