IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve consumers who shop for products on Amazon.
The precise demographics of individuals living in the U.S. are as follows:
|Target Population by Age|
|Age 18 to 24||9.99%|
|Age 25 to 34||13.08%|
|Age 35 to 44||12.94%|
|Age 45 to 54||14.64%|
|Age 55 to 64||12.43%|
|Median Household Income||$57,639|
|Households w/disposable income|
|Income $50,000 to $74,999||18.03%|
|Income $75,000 to $99,999||12.97%|
|Income $100,000 to $124,999||8.65%|
|Income $125,000 to $149,999||5.40%|
|Income $150,000 to $199,999||5.12%|
|Income $200,000 and Over||5.34%|
The Company will primarily target the following customer segments:
- Consumers under 34: Individuals under age 34 account for 38.4% of all ecommerce sales. Those aged 25 to 34 shop online more frequently than those under the age of 25, simply due to their spending power.
- Consumers aged 35 to 54: Consumers between the ages of 35 and 54 make up an estimated 26.0% of the adult population, but generate an estimated 32.7% e-commerce shopping. Each year, the average shopper in this age group spends nearly $1,800 online.
- Consumers aged 55 and up: This age cohort has more wealth than the other age groups. Even though this age group is less likely to shop online, these consumers are willing to spend more with each purchase. As a result, this age group accounts for over one-quarter of ecommerce sales.