V. Competitive Analysis
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Direct & Indirect Competitors
Woodworkers USA
Woodworkers USA is one of the leading providers of RTA kitchen cabinets in town and has been in business for xx years. Woodworkers USA specializes in accommodating all types of home improvement projects. Woodworkers USA offers kitchen designs, bathroom vanities, and affordable cabinets. Woodworkers USA deals only in kitchen cabinets, but the company will have a wide range of independent design works.
Imperial Wood
Imperial Wood has been in the industry since 1967, catering to various groups of customers. Imperial Wood was designed with state-of-the-art facilities and technologies, and in turn, has been the store of choice by buyers. Imperial Wood focuses on the creation of truly custom, fully functional, highly aesthetic pieces of unparalleled quality and everlasting beauty of the designing works.
Custom Woodworking
Custom Woodworking was established in 2002. Custom Woodworking offers custom design and fine furniture and is also a cabinetmaking shop located in the US. Competitor 3’s provides the best material with the best finishing along with the warranty of 10 years for structural defects. The company’s strategic insightful approach for every project is to incorporate sustainable and safe materials or create a fully green cabinet installation.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Management: The Company’s management team has x years of business and marketing experience that allows them to serve customers in an improved and sophisticated manner than the competitors.
- Relationships: Having lived in the community for xx years, [Founder’s Name] knows all of the local community, media, and other influencers. Furthermore, he will be able to draw from his existing personal and professional relationships to develop an initial client base.
- Great products at an affordable price: The complete array of woodworking products offered by [Company Name] nearly equals the most premium positioned competitor, [Competitor Name]. However, [Company Name] will offer these products at a much more affordable price.
- Location: [Company Name]’s location is near the center of town, giving the company access to individual buyers, businesses as well as production designers and art directors.
