IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the residents of [company location] and its surrounding areas.
The area it will serve is populated mostly by moderate to affluent people; as a result, they have the means to pay for higher quality products.
The precise demographics of the town in which the retail location resides is as follows:
| Total | Male | Female | |
|---|---|---|---|
| Total population | 1,644,518 | 778,476 | 866,042 |
| AGE | |||
| Under 5 years | 5.20% | 5.60% | 4.80% |
| 15 to 19 years | 4.30% | 4.20% | 4.40% |
| 20 to 24 years | 7.20% | 7.00% | 7.30% |
| 25 to 29 years | 12.10% | 11.90% | 12.40% |
| 30 to 34 years | 10.60% | 10.90% | 10.30% |
| 35 to 39 years | 8.00% | 8.30% | 7.60% |
| 40 to 44 years | 6.70% | 7.00% | 6.30% |
Customer Segmentation
The Company will primarily target the following customer segments:
- Individual Buyers: The residents and visitors in the vicinity will patronize the company’s store for wooden decoration pieces and small and large sculptures for their houses as well as for gifts.
- Businesses: Businesses will look to the company for furniture pieces and office decor. These customers prefer unique, high quality pieces.
- Restaurants and hotels: Restaurants and Hotels need modern and unique ideas to furnish and decorate their establishments.
- Production Designers & Art Directors: The Company will work with production designers and art directors to provide items for sets and props.
