IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the residents of [company location] and its surrounding areas.
The area it will serve is populated mostly by moderate to affluent people; as a result, they have the means to pay for higher quality products.
The precise demographics of the town in which the retail location resides is as follows:
|Under 5 years||5.20%||5.60%||4.80%|
|15 to 19 years||4.30%||4.20%||4.40%|
|20 to 24 years||7.20%||7.00%||7.30%|
|25 to 29 years||12.10%||11.90%||12.40%|
|30 to 34 years||10.60%||10.90%||10.30%|
|35 to 39 years||8.00%||8.30%||7.60%|
|40 to 44 years||6.70%||7.00%||6.30%|
The Company will primarily target the following customer segments:
- Individual Buyers: The residents and visitors in the vicinity will patronize the company’s store for wooden decoration pieces and small and large sculptures for their houses as well as for gifts.
- Businesses: Businesses will look to the company for furniture pieces and office decor. These customers prefer unique, high quality pieces.
- Restaurants and hotels: Restaurants and Hotels need modern and unique ideas to furnish and decorate their establishments.
- Production Designers & Art Directors: The Company will work with production designers and art directors to provide items for sets and props.