Wig Business Plan Template [Updated 2024]

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II. Company Overview


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a new wig shop located in the heart of [Location]. Our mission is to make every customer feel empowered with a new wig that makes them feel beautiful. We support this mission by utilizing compassion-based customer service and giving each customer personal attention as soon as they walk into our store.

Furthermore, we aim to have the largest selection of wigs, hair extensions, and quality hair care products in town. Our customers will be able to find wigs of all lengths, styles, and colors in our store to match their styles and personalities. Local residents can visit our shop to see our selection, and customers nationwide can check out our inventory on our website.

[Company Name] is led by [Founder’s Name], who has been an expert in the hair and wig care industries for [X] years. She began her career as a hairstylist and eventually transferred her skills to caring for and styling wigs as well. [Founder’s Name] has been in the business long enough to know that buying and styling a wig is a difficult or uncomfortable experience for many customers. This inspired [Founder’s Name] to start a wig business focused on compassion and empathy.

[Company Name]’s History

[Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation]. [Founder’s Name] has identified a potential retail location and is in the process of negotiating a lease. The company is currently being run out of her home but will move to the retail space once the lease is finalized.

Since incorporation, [Company Name] has achieved the following milestones:

  • Found a retail space and signed a Letter of Intent to purchase it
  • Developed the company’s name, logo, and website located at [website]
  • Determined equipment and inventory requirements
  • Begun recruiting key employees with previous experience in the beauty/hair care/wig industries

[Company Name]’s Products/Services

[Company Name] will showcase an extensive variety of wigs throughout our store. Our wigs will come in all colors, from natural hair colors to fun dyed colors like pink or blue. We guarantee that every customer will find the perfect wig that fits their style.

In addition to wigs, we will also sell hair extensions and hair products so that customers can keep their wigs in perfect condition.

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