VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
[Company Name] seeks to position itself as the prime wig store to purchase beautiful and stylish wigs as well as high-quality hair care products. The company will also focus on providing exceptional customer service to all who enter its store.
The [Company Name] Brand
The [Company Name] brand will focus on the company’s unique value proposition:
- Compassion-based customer service
- Affordable pricing on all products
- A large inventory of unique and stylish wigs
Promotions Strategy
[Company Name] expects its target market to be residents within a 15-mile radius of its location. The company’s promotion strategy to reach these customers includes:
Social Media
[Company Name] will invest heavily in a social media advertising campaign. [Founder’s Name] will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.
Website/SEO
[Company Name] will invest heavily in developing a professional website that displays all of the products in our store. It will also invest heavily in SEO so that the company’s website will appear at the top of search engine results.
Publications
The company will also invest in advertising in selected local and national publications such as beauty and hair magazines, newspapers, and other publications to build brand awareness and draw in new customers.
Partnerships With Influencers
[Company Name] will partner with local beauty influencers to spread the word about the company. The company will offer discount codes to the influencers’ audiences to entice them to shop for our products.
Billboard Advertising
We will drive attention toward [Company Name] by leasing a billboard alongside [route or highway]. Advertising on heavily traveled commute routes is an opportunity to alert large numbers of individuals who are in need of wigs to our opening.
Pre-Opening Events
Before opening the store, [Company Name] will organize pre-opening events designed for local merchants and press contacts to create buzz and awareness for [Company Name].
Pricing Strategy
[Company Name]’s pricing will be moderate and on par with competitors so consumers feel they receive great value when buying our wigs and hair care products.
