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Wellness Center Business Plan Template [Updated 2022]

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V.Competitive Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

The following practitioners/practices are located within a 20 mile radius of [Company Name], thus providing either direct or indirect competition for customers:

Whole Health

Whole Health offers preventive healthcare, lifestyle medicine, wellness services, executive health, and concierge medicine. They are designed for individuals interested in achieving a higher level of health, wellness, and longevity. The team takes an evidence-based, patient-centered approach to care. Whole Health also partners with corporations to develop wellness services for employees. The team provides personalized medicine, with programs designed to meet the unique needs of each patient.

While we expect that Whole Health will continue to thrive based on its location and customer relationships, we expect that more and more customers will frequent [Company Name] based on the greater range of high-quality and competitively priced services we offer.

Best Life

Established in 1993, Best Life provides a personalized approach to health optimization, access to a range of treatments, and the latest technology. The company provides its guests with aesthetics and wellness services such as cryotherapy, IV therapy, halotherapy, and massage.

[Company Name] has several advantages over Best Self Spa, in that it offers a broader range of holistic treatments. [Company Name] will provide these high demand services at an affordable price point.

Wellness Champion

Wellness Champion is a provider of workplace wellness, nutrition, and injury prevention coaching. Established in 2002, the company has grown to multiple client locations across the country. Wellness Champion provides personalized onsite coaching.

Their coaches help employees live healthier lives through individualized solutions that include Nutrition Counseling, Health and Wellness Coaching, Medical Nutrition Therapy, and Safety and Injury Prevention Coaching. The company is authorized to provide on-site and telehealth coaching that are covered by the largest national health insurance carriers.

Wellness Champion provides nutrition services that include diabetes prevention and education, a comprehensive dietary assessment, personalized approach, meal planning and food preparation, and how to eat more mindfully and adopt healthier eating habits.

Wellness Champion offers some services which are unique to the area, and thus we expect it will continue to draw a large clientele. However, because many of its services are geared to a corporate clientele, we expect to draw individuals who seek the same level of support.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Location: [Company Name]’s location is near the center of town, giving us access to commuters going to and leaving the train station, local office workers, and passersby shopping in the city. We also offer adequate parking making it easy for customers to patronize us.
  • Great service at an affordable price: The complete array of wellness services offered by [Company Name] goes beyond the alternative therapy-focused services of its most premium positioned competitor, Best Self. [Company Name] will offer these services at a much more affordable price.
  • Management: Our management team has years of business and marketing experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
  • Relationships: Having lived in the community for 25 years, [Founder’s Name] knows all of the local leaders, newspapers and other influencers. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.
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