IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the local businesses and industries located within a 50-mile radius of [location]. The area is home to more than 20,000 businesses across a variety of industries.
Though we are open to working with most local businesses and industries, we expect we will primarily work with the following segments:
- Retail and consumer goods: Most local small businesses fall into the consumer goods industry. Small retailers rarely have the space to store their goods but also need a local warehouse that is easily accessible on short notice. [Company Name] will be easily accessible and can provide the warehousing services they need.
- Agribusiness: [Location] consists of a large agribusiness that is essential to the nation’s food supply. This industry needs proper storage for food and equipment and quick shipping to prevent spoilage. Since this is such an important industry, we will work closely with local agribusinesses to provide them with all their warehousing needs.
- Food and beverage industry: [Company Name] will also offer storage space and refrigeration to carry perishable and non-perishable food items for local food and beverage businesses. This is the second biggest local industry behind consumer goods, so we expect many businesses will need our warehouse space.