II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name] is a new warehouse facility located in [location]. Our warehouse will specialize in storing products for various industries and companies located within a 50-mile radius of [location]. We provide everything a business needs when storing its products, from climate-controlled facilities to loading and unloading services. Though we are open to helping most businesses located near [location], we will primarily focus on local small and medium businesses in the food and beverage, consumer goods, and agribusiness sectors.
[Company Name] is run by [Founder’s Name], who graduated from [University] with a degree in Business Administration. Prior to starting [Company Name], [Founder’s Name] worked as an operations manager at a logistics and warehousing company for [X] years. During his career, he was able to learn all aspects of the industry, including the operations and management sides. His experience will be invaluable to the business.
After working in the industry for [X] years, [Founder’s Name] decided to open up his own warehouse that would cater to local small and medium-sized businesses. [Founder’s Name] has lived in [location] for his whole life and wanted to run a business that helped the local community and economy. Therefore, [Company Name]’s goal will always be to serve the local supply chain and regional business owners.
[Company Name]’s History
[Founder’s Name] incorporated [Company Name] as an S-corporation on [date of incorporation]. The company is currently being run from [Founder’s Name]’s home but will move to the warehouse once it is built and furnished.
Upon incorporation, [Company Name] was able to achieve the following milestones:
- Found a location to build and hired a construction company
- Developed the company’s name, logo, and website located at [website]
- Determined equipment and fixture requirements
- Identified required vehicles and machinery
- Began recruiting key employees
[Company Name]’s Products/Services
[Company Name] will store products for local businesses located within a 50-mile radius of [location]. We will provide many services to ensure all products are secure and stay in perfect condition. Some of the services our warehouse offers include:
- Bulk floor storage
- Palletized rack storage
- 5-bay truck doors
- 1 ramp door
- Climate controlled warehousing
- Inventory control
- Monitored alarm system
- Mail acceptance and delivery services
- Container loading or unloading
