Vape Shop Business Plan Template [Updated 2024]

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IV. Customer Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the residents of [company location] and the immediate surrounding areas. The residents it will serve are affluent and have the disposable income to purchase their products.

The precise demographics of the town in which the retail location resides is as follows:

Fort Lauderdale, FL
Total Population9,818,605
15 to 19 years753,630
20 to 24 years752,788
25 to 29 years759,602
30 to 34 years716,129
Total Households:3,218,511
Household income $50,000 to $74,999550,971
Household income $75,000 to $99,999382,770
Household income $100,000 to $149,999440,285
Household income $150,000 to $199,999187,449
Household income $200,000 or more208,954

Customer Segmentation

We will primarily target the following three customer segments:

  • College Students: The establishment will be located near a predominant university and tailor its services and products for its target customer.
  • Local office workers: Approximately 5,000 individuals work in offices within a quarter mile of our location and we expect a fair portion of these individuals to frequent the establishment from 5:00pm on.
  • Local residents: Approximately 10,000 residents live near the surrounding area and a majority will frequent the establishment.
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