II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name], located in [insert location here], is a new, upscale vape shop that will sell electronic cigarette products and accessories. The Company will provide a large selection of products including starter kits, vape pens, vape mods, vape pods, dry herb vapes, disposable vapes and flavored liquid.
[Company Name]’s History
[Founder’s Name] is an entrepreneur who is passionate about vaping as an alternative to tobacco smoke. [Company Name] will become a well-known vape shop in [Location].
Upon surveying the local customer base and finding the potential retail location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].
[Founder’s Name] has selected an initial location and is currently undergoing due diligence on each property and the local market to assess the most desirable location for the vape shop.
Since incorporation, the company has achieved the following milestones:
- Found location and signed a Letter of Intent to lease it
- Developed the company’s name, logo, and website
- Determined the list of products to be offered
- Began recruiting key employees with experience in vape shops
[Company Name]’s Products/Services
[Company Name] will provide the following products to its customers:
- Electronic cigarettes
- Electronic cigarette accessories
- Tank refills
- Vaping equipment