Vacation Rental Business Plan Template [Updated 2024]

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VI. Marketing Plan

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

The [Company Name] Brand

The [Company Name] brand will focus on the Company’s unique value proposition:

  • Offering rooms and entire residences suited for individual, families, and business travelers
  • Offering multiple properties for rent in [Location]
  • Providing excellent customer service
  • Offering business-class rooms and houses

Promotions Strategy

[Company Name] expects its target market to consist of leisure travelers mainly from [state], as well as travelers from across the U.S. The Company’s promotions strategy to reach these individuals includes:

Phone Prospecting
As [City] is home to many business headquarters, [Company Name] will assign salespeople to contact area corporations to arrange for bulk corporate rates for their visitors.

Public Relations
[Company Name] will contact local and regional area newspapers and television stations to announce its grand opening, and showcase its properties. It will also connect with the local business community, and the city’s development authority to grow its reputation.

[Company Name] will advertise on social media, as well as on travel websites, which are popular avenues to booking accommodations, both for their ease of use and for their reviews.

Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to tell local corporations and past customers about promotions and events.

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