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Vacation Rental Business Plan Template [2021 Updated]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the leisure and business travel market of [location] and its immediate surrounding area.

The market we serve is value-conscious and has a desire for high comfort and basic amenities geared towards the business traveler’s lifestyle.

Customer Segmentation

[Company name] will primarily target the following three market segments:

  • The U.S. Business Travel Market: Travelers to [Location]’s businesses, corporate events and tradeshows.
  • The U.S. Leisure Travel Market: Travelers to [Location], including those looking to explore local tourist attractions and visit family and friends.
  • International Tourists: Travelers from outside the country who want to explore [Location].
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