IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the leisure and business travel market of [location] and its immediate surrounding area.
The market we serve is value-conscious and has a desire for high comfort and basic amenities geared towards the business traveler’s lifestyle.
Customer Segmentation
[Company name] will primarily target the following three market segments:
- The U.S. Business Travel Market: Travelers to [Location]’s businesses, corporate events and tradeshows.
- The U.S. Leisure Travel Market: Travelers to [Location], including those looking to explore local tourist attractions and visit family and friends.
- International Tourists: Travelers from outside the country who want to explore [Location].
