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Vacation Rental Business Plan Template [2021 Updated]

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I. Executive Summary


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company Name] is a vacation rental company located in [Location] that rents residential properties around landmarks and points of interest to provide convenient lodging for travelers.

[Company Name] offers top-rated yet affordable vacation accommodations that can be rented daily, weekly, or monthly. It offers bed and breakfast-style rooms, as well as whole-property rentals.

Products Offered

[Company Name] will offer 5 different property types:

  • Cabins
  • Waterfront properties
  • House or Apartment in town
  • Mountain getaways
  • Bed and Breakfast accommodations

Customer Focus

[Company Name] will primarily serve tourists and business travelers. The demographics of these customers are as follows:

  • 85% domestic tourists
  • 15% international tourists
  • Average income of $80,700
  • 48% married
  • 51% in Mgt./Professional occupations
  • Median age: 35 years
  • Average group size: 2.6

Management Team

[Company Name]’s most valuable asset is the expertise and experience of its founder, [Founder’s Name]. [First name] has been a licensed real estate broker for over the past 20 years. He has spent much of his career working in different real estate agencies where he specialized in rentals for 5 years before moving to specialize in vacation sales for the next 10 years.

[Company Name] will also employ an experienced assistant to help with various administrative duties around the office and a design team that will lead the repairs and renovations that needs to be done.

Success Factors

[Company Name]’s most valuable asset is the expertise and experience of its founder, [Founder’s Name]. [First name] has been a licensed real estate broker for the past 20 years. He has spent much of his career specializing in vacation property sales and rentals. Furthermore, [City] is his hometown, so he is intimately familiar with all the local tourist attractions and desirable neighborhoods.

[Company Name] will also employ an experienced assistant to help with administrative duties around the office and a design team that will oversee new property renovation.

Financial Highlights

[Company Name] is seeking a total funding of $200,000 to launch the business. The capital will be used for funding capital expenditures, salaries, marketing expenses and working capital.

Specifically, these funds will be used as follows:

  • Office Build-out: approximately $50,000
  • Working capital: approximately $150,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Topline projections over the next five years are as follows:

 Year 1Year 2Year 3Year 4Year 5
Revenue$1,980,125 $2,832,031 $3,409,160 $3,783,447 $4,100,713
Total Expenses$1,375,530 $1,561,763 $1,866,977 $2,027,436 $2,107,349
EBITDA$604,595 $1,270,268 $152,183 $1,756,011 $1,993,364
Depreciation$372,760 $372,760 $372,760 $372,760 $372,760
EBIT$231,835 $897,508 $1,169,423 $1,383,251 $1,620,604
Interest$164,782 $144,184 $123,586 $102,988 $82,391
PreTax Income$67,054 $753,324 $1,045,837 $1,280,263 $1,538,213
Income Tax Expense$23,469 $263,663 $366,043 $448,092 $538,375
Net Income$43,585 $489,661 $679,794 $832,171 $999,839
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