IV. Customer Analysis
You can download our T-Shirt Business Plan Template (including a full, customizable financial model) to your computer here.
Demographic Profile of Target Market
[Company Name] will serve the residents of [company location] and the immediately surrounding areas.
The area residents we serve are affluent and are expected to spend more on clothing items than the national averages.
The precise demographics of the town in which our retail location resides is as follows:
|Target Population by Age Group|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
We will primarily target the following three customer segments:
- Fashionistas: The store will attract people who appreciate fashion. The clothes it offers are incredibly unique, but also comfortable everyday wear
- Millennials: Our modern graphic art shirts are expected to be popular among the younger demographic. With its artistic designs, it will capture the interest of the younger generation.
- Tourists: Tourists visiting the area will be interested in locally made clothes. [Company Name] will become a tourist destination due to its unique t-shirt designs that no one can find anywhere else.