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T-Shirt Business Plan Template [2021 Updated]

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II. Company Overview


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a start-up T-shirt company that sells cool, trendy and artsy t-shirts for men and women, as well as children. [Company Name] provides a variety of shirts styles and designs, each made to order. They have a huge library of over 60,000 logos, graphics and designs for customers to choose from. They can also make any item with custom artwork provided by the client.

The company takes pride in their unique designs and good quality materials that are all locally sourced, supporting other small businesses. In every collection, the company collaborates with local artists as well, to give them a medium to showcase their art.

The company’s tagline, “art through fashion” is the company’s mission.

[Company Name]’s History

[Founder’s Name] began planning and conceptualizing [Company Name] in [year] which then became a registered business on [Month, Year]. [Founder’s Name] has selected three initial locations and is currently undergoing due diligence on each property and the local market to assess which will be the most desirable location for its physical store.

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo and website located at www…
  • Determined the list of suppliers for t-shirts, fabrics, etc
  • Determined equipment and inventory requirements
  • Identified local artists who are willing to collaborate with the designs

[Company Name]’s Products/Services

Below is [Company Name]’s initial product list:

  • Kids t-shirts
  • Women’s t-shirts
  • Men’s t-shirts
  • Tank tops

The store will feature a rotating display of specific artist designs in our front window and front area of our store, along with information about the “story” of that designer.

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