IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve businesses in need of communication and project management software. We expect that these businesses will have at least a few dozen employees and earn at least $5 million or more in annual revenue.
Customer Segmentation
[Company Name] will primarily target the following three customer segments:
- Startups: Businesses who have been in operation for two years or less often need efficient software that has multiple uses and works with their budget. Our software can help these businesses with many of their needs and will be offered at an affordable price.
- Small to medium sized businesses: The area has a lot of small and medium-sized businesses with less than 1000 employees. Many of these businesses are looking for ways to increase their efficiency through business software.
- Large businesses: [Company Name] will also target larger organizations who are looking to replace their current communications or project management software.
