II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name] produces software that integrates the features of the best communications software and the most popular project management software. Customers who buy our product will be able to communicate with their teammates via messaging or video chat while also organizing their project with the software’s project management tools. Whereas our competitors need to create two separate products to offer these benefits to their customers, we have been able to integrate both these features into one incredible product.
[Company Name] is founded and led by [Founder’s Name], who has been a programmer for 20 years. He was frustrated with juggling various platforms just to do his job so he developed software that is two products in one. He has been working on this software since the early days of COVID and is now ready to sell his product to other companies.
Soon after finishing the product, [Founder’s Name] began researching what it would take to create his own software company and did a thorough analysis on the costs, market, demographics, and competition. [Founder’s Name] has compiled enough information to develop his business plan in order to approach investors.
[Company Name]’s History
Once his market analysis was complete, [Founder’s Name] began surveying the local vacant office space and located an ideal location for his new company. [Founder’s Name] incorporated [Company Name] as a Limited Liability Corporation on [Date of Incorporation].
Since incorporation, the company has achieved the following milestones:
- Located available office space for rent that is in a busy commercial district
- Developed the company’s name, logo, and website located at [website]
- Determined equipment and necessary supplies
- Began recruiting key employees
[Company Name]’s Products/Services
[Company Name] develops and sells a communications and project management program. On one end, the product operates much like Slack or Teams, allowing colleagues throughout the organization to communicate easily with one another via messaging or video chat. On the other end, the product operates like Asana or ClickUp, allowing customers to create projects, set goals, and track their progress. While many software products only offer one feature or the other, our product will integrate both seamlessly.
