Soap Making Business Plan Template
[Updated 2024]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve retail businesses and individuals throughout the U.S.

There are 1.5 million retail and wholesale businesses in the U.S.

The precise demographics of individuals living in the U.S. are as follows:

United States
Total Population312,796,426
Population Male49.00%
Population Female51.00%
Median Age37.5
Target Population by Age
Age 18 to 249.99%
Age 25 to 3413.08%
Age 35 to 4412.94%
Age 45 to 5414.64%
Age 55 to 6412.43%
Median Household Income$57,639
Households w/disposable income
Income $50,000 to $74,99918.03%
Income $75,000 to $99,99912.97%
Income $100,000 to $124,9998.65%
Income $125,000 to $149,9995.40%
Income $150,000 to $199,9995.12%
Income $200,000 and Over5.34%

Customer Segmentation

The Company will primarily target the following customer segments:

  • Individual Buyers: The Company will sell its products directly to consumers through their website.
  • Retail Locations: The second group comprises the retail locations who will sell their products in their brick-and-mortar stores.
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