IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve retail businesses and individuals throughout the U.S.
There are 1.5 million retail and wholesale businesses in the U.S.
The precise demographics of individuals living in the U.S. are as follows:
United States | |
---|---|
Total Population | 312,796,426 |
Population Male | 49.00% |
Population Female | 51.00% |
Median Age | 37.5 |
Target Population by Age | |
Age 18 to 24 | 9.99% |
Age 25 to 34 | 13.08% |
Age 35 to 44 | 12.94% |
Age 45 to 54 | 14.64% |
Age 55 to 64 | 12.43% |
Median Household Income | $57,639 |
Households w/disposable income | |
Income $50,000 to $74,999 | 18.03% |
Income $75,000 to $99,999 | 12.97% |
Income $100,000 to $124,999 | 8.65% |
Income $125,000 to $149,999 | 5.40% |
Income $150,000 to $199,999 | 5.12% |
Income $200,000 and Over | 5.34% |
Customer Segmentation
The Company will primarily target the following customer segments:
- Individual Buyers: The Company will sell its products directly to consumers through their website.
- Retail Locations: The second group comprises the retail locations who will sell their products in their brick-and-mortar stores.