[Company name] will use several strategies to promote its name and develop its brand. By using an integrated marketing strategy, [company name] will win clients and develop consistent revenue streams.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Offering extensive photo service options and customization
- Provide prints, framing, albums, and card creation, making it a one-stop shop for photo needs
- Create high-quality images that meet or exceed client specifications
- Providing excellent customer service
[Company Name] expects its target market to be individuals working and/or living within a 15-mile radius of its facility. The Company’s promotions strategy to reach these individuals includes:
[Company Name] will use local business mailing lists and business association lists to send information to area businesses. These pieces will provide general information on [Company Name], offer discounts and/or provide other inducements for people to frequent the business.
We will contact all local and area newspapers and television stations and send them a press release describing the opening and unique value proposition of [Company Name].
[Company Name] will initially advertise in local newspapers and event publications in order to gain awareness.
Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about recent jobs, new packages, deals, and tips for creating “photogenic moments”.
Business Networking Groups
The president of [Company’s Name] will use his contacts as part of local business networking groups to find qualified leads for photography work among businesses.
[Company Name] pricing will be on the high end of price, but lower than Elegant Photography which serves only the elite. Customers will feel they receive great value because of the high amount of service they receive and customization they are allowed. Pricing will be higher than Freddy’s Photography for this reason.